How to Use Video for Business Marketing

This screen grab is from content shot at the VALO Adelaide 500 event for Holden Motorsport.

Video is increasingly becoming a key part of any digital marketing campaign. It's a great way to engage with potential customers and build your brand. In this blog post, we'll take a look at the different ways you can use video to market your business and make sure your content is optimised for maximum visibility on search engines.

Leverage Social Media

Social media is a great platform for getting your videos in front of potential customers. Platforms like YouTube, Facebook, Instagram, and Snapchat offer you the ability to reach millions of people with just a few clicks. You can use these channels to create original content, or repurpose existing videos.

When creating content for social media, it's important to keep it short and sweet. Short videos are more likely to be watched and shared, so make sure to keep it around one minute or less. You can also create longer videos and break them down into shorter clips to post on your different channels.

Feature User-Generated Content

User-generated content is a great way to show off your products and services. Ask your customers to create videos featuring your products and services and share them on social media. This is great for audience engagement, as they are more likely to trust content from real people rather than from a company.

You can also create contests or offers that reward customers for creating content featuring your products and services. This is a great way to encourage people to talk about your brand and engage with your audience.

Optimize for Search Engines

It's important to make sure that your videos are optimized for search engine visibility. Include titles and descriptions for each video that contain relevant keywords. You should also add tags to your videos to make sure that they are indexed correctly by search engines.

You should also create videos that are informative and useful to viewers. This will help them rank higher in search results and attract more viewers. It's also important to make sure that your videos are high-quality, as search engines are more likely to favor higher-quality videos.

Again, this screen grab is from content shot at the VALO Adelaide 500 event for Holden Motorsport.

Leverage Influencers

Influencer marketing is a great way to get your videos seen by a larger audience. Reach out to influencers in your niche and offer them a free product or service in exchange for creating a video or series of videos featuring your product. This can help you get your product in front of hundreds or even thousands of potential customers. Influencers are also more likely to be trusted by their followers, so this can help you build trust and credibility with potential customers.

You can also reach out to smaller influencers who have a smaller, but still engaged audience. This is great for creating content that is more tailored to a specific demographic.

Build Your Brand

Your videos should reflect the values and mission of your business. Make sure that your videos showcase your brand's personality in a way that resonates with your target audience.

Create videos that are informative, entertaining, and that create a connection with your viewers. This will help you build relationships with your customers and make them more likely to become loyal to your brand.

Measure Your Results

Once you have implemented your video marketing strategy, it's important to monitor the results. Pay attention to the number of views, likes, and shares that your videos get on each platform. You should also track engagement metrics, such as the amount of time viewers spend watching your videos. This will help you determine which videos are working, and which ones need to be improved.

Video marketing is an effective way to reach potential customers and build your brand. By leveraging social media, user-generated content, search engine optimisation, influencers, and creating videos that reflect your brand, you can make sure that your videos are seen by the right people.