How Explainer Videos Help Businesses?
There’s a reason why people prefer watching a movie more than reading. Movies are more tangible, compact, and easier to look back on than construing a series of words and creating scenarios out of it. It is also scientifically proven that we retain long-term information through visual mediums such as videos than from text.
According to an article from Psychology Today, the human brain processes visual mediums 60,000 times faster than casting an eye over a body of words. So if you are a business, make sure to take advantage of video content as it can help a user understand a product or service in a more refined way. In point of fact, don’t miss out on using Explainer Videos to showcase everything there is to know about your company or to turn potential buyers into customers.
Let’s take a look at more reasons How Explainer Videos Can Help your Business.
Unfold the right story of your business
Nowadays, it’s easy to connect and communicate with a potential buyer. But it can be difficult to strike a better chord and make sure that your business will not be lost on their train of thought.
Explainer videos are one of the most effective ways to showcase a business as well as tell them the value it can provide through the products or services you offer. Marketers use explainer videos to align the story that needs to be told and convey the company message efficiently.
Turn intricate topics into handy ones
An explainer video can be a powerful tool that can help to turn complicated topics into understandable and easily digestible pieces of content. As a matter of fact, 30-second explainer videos can educate the viewer, feature an idea, or deliver the business’ product/service information with a detailed walkthrough of the process.
Increase conversion rates
An improved sales funnel or heightened audience attention is what any company wants. As luck would have it, explainer videos can increase conversion rates because it simply makes a business’ objectives clearer and more memorable to its customers.
If you beg to differ, 85% of consumers prefer brands that create video content, and businesses that take advantage of it enjoy the 53 times more likely to be successful in search engine ranking.
Should you use an Explainer Video for your business?
If you crave a great return on investment from marketing efforts and you want to successfully engage consumers’ intent to buy your products or avail of any of your services, you should unquestionably use an explainer video to help your business be well-liked by many.
But if you don’t have any idea to start, a video production company like Archer Works from would be very much willing to help. At Archer Works, we have a wonderful team of professional video creators who can take your brand image and turn it into something you will be proud of.
Final thoughts
A business needs more than just catchy graphics and a catchy title. This is why in recent years, explainer videos have become the go-to marketing content for businesses to help them advertise their product and establish a brand that’s always on top of anybody’s head.
